What is Digital Marketing? Everything You Need to Know

Digital Marketing

Digital marketing has grown exponentially in the last few years. With an internet-connected population growing and shopping online increasing, digital marketers have developed new strategies to reach their target audience.

There are numerous ways to market a business digitally but there are two main categories: Digital advertising and Digital Marketing. Digital marketing is the process of targeting prospective customers online with the goal of persuading them to take a specific action (such as purchasing your product or service, visiting your store, etc.).

It can be done via many different tactics, such as email marketing, social media marketing, search engine optimization, and more. Read on for everything you need to know about digital marketing.

What is digital advertising?

Digital advertising is a powerful way to reach customers on their mobile devices or desktop computers. Advertising through websites, social media networks, and search engine platforms is all considered digital advertising.

The biggest difference between digital advertising and traditional methods of marketing is the ability to target your audience more precisely. Targeting your audience’s interests and demographics can allow you to deliver a message that will have an impact on them.

Digital Marketing Strategies

There are many strategies you can use with your ads. But one strategy that stands out is using pictures in your ad campaigns. Facebook is an excellent platform for advertising because there are so many different ways to do it. Facebook ads can be targeted to a specific demographic or geographic area, or they can be on an easier flow on the internet. With Facebook, you can target your audience by location, age, gender, interests, and more.

By targeting your ad to a specific group of people, you’ll be spending less money on clicks that don’t convert into sales. These ads get better conversion rates because you’ll spend less money while still getting better results. You can use pictures in your ad campaigns on Facebook as people respond well to pictures. People are more likely to click through when they see something visually appealing than if they see text only.

Digital Marketing Tools

Some of the most popular digital marketing tools are social media, online advertising, pay-per-click (PPC) advertising, and email marketing. Social Media: Social media is one of the most popular platforms for digital marketers to use. Social media sites give users the ability to post their own content, view content from other users, and comment on posts.

It’s a great way to market your business because it creates more personal connections with potential customers. Plus, you can post photos to show off your products or services in action. Online Advertising: Sometimes called “paid search” or “pay-per-click,” online advertising is when you purchase space in a sponsored section on a website (often called a “search engine” like Google or Bing).

The idea is that if someone is looking for a product or service with keywords related to yours, they’ll see your ad and click through to your website. The cost per click can vary depending on the keyword you’re targeting and how much competition there is for those keywords.

Pay Per Click (PPC) Advertising: Pay-per-click advertising also known as PPC ads are non-dynamic ads that appear on search engine results pages in response to queries by prospective customers based on what they have searched for. PPC Advertisers bid on relevant keywords and only pay when someone clicks on their ad. These ads will not show up until someone performs an internet search using the specific keyword or key phrase used by the advertiser

Digital Marketing Techniques

There are two main categories of digital marketing: Digital advertising and Digital Marketing. Digital Advertising is the process of placing advertisements on websites, apps, or other forms of media. It can be done via many different tactics such as pay-per-click (PPC) advertising, banner ads, search engine ads, etc.

The goal of these ads is to reach potential customers and convince them to purchase a product or service. Digital Marketing consists of the following strategies: Search Engine Optimization (SEO), Pay-Per-Click (PPC) Advertising, Social Media Marketing, Email Marketing, Influencer Marketing, and Content Marketing.

These strategies are aimed at increasing brand awareness by creating content that promotes your business and/or your products/services in a way that resonates with your target audience. It’s important for businesses to include all of these techniques in their digital marketing plan.

Digital marketing pitfalls

There are many pitfalls to avoid when working on a digital marketing campaign. One strategy you can use is targeting the right audience. You want to make sure that the people who see your ads online are interested in what you have to offer. If they’re not, they’ll click away and never come back. You’ll be wasting money and losing customers because you didn’t have a proper strategy in place.

Make sure you know who your target audience is and how to reach them before creating your digital marketing campaign. Another pitfall to avoid is having too many ads on one page. There are a lot of businesses out there with multiple products or services, but that doesn’t mean you need an ad for each product or service on every page of your website. It’s important to keep things simple so people can navigate through your site easily without feeling overwhelmed by ads everywhere they click.


Digital marketing is the process of targeting prospective customers online with the goal of persuading them to take a specific action. There are numerous tactics that can be used but there are two main categories:

Digital advertising and Digital Marketing. Digital marketing is also much easier than traditional marketing methods as it can be done at any time and doesn’t require you to be physically present.


1-More than meets the eye: The functional components underlying influencer marketing

Available online 28 March 2020, Version of Record 4 June 2020.


2-Digital advertising: present and future prospects

Received 02 Jul 2019, Accepted 05 Jul 2019, Published online: 25 Jul 2019



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