HOW TO GROW YOUR BLOG THROUGH INSTAGRAM
Instagram is a fantastic tool for trying to expand your blog. It allows you to interact with others in your field, establish credibility, and promote the latest products and services. Plus, it’s free! There’s no reason not to take advantage of it! In this post, I’ll outline eight ways to increase your blog’s reach using Instagram.
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1. CREATE AN EPIC PROFILE
The best way to use Instagram is to ensure that your profile is prominent. Your profile should focus predominantly on your blog and the brand you have created (instead of being personal). Most of the time, I follow this rule of 80/20. That means that 80% of your content should be professional. Twenty percent of your content could be personal.
Your profile is the ideal place to introduce your blog (in 2 or 3 paragraphs). It is also a great place to announce an upcoming launch or giveaway, webinar, and more. In both cases, Brown Girl Bloggers and Caitlin Olivia Styled have done a fantastic job. In the images below, both describe precisely the essence of their brands on their profile pages.
2. INCLUDE A LINK TO YOUR BLOG
Another method of growing your blog via Instagram is to include the URL to your site in your profile. It sounds simple, but you’d be amazed by how many people don’t make this a priority.Adding a link is among the most effective methods to bring new visitors to your website. Furthermore, it is possible to be cautious about which links you choose. It’s possible to direct people to a recent blog article or webinar registration page or sales page, podcast episode, or anything related to your company.
A Pro-Tip is that you could make a separate page on your site with a few hyperlinks that you wish to highlight. It is then possible to place a link on that page to the profile of your Instagram profile. This way, users who click on your profile will have several options.
3. INCLUDE A CALL TO ACTION
You are adding a call to action before your link is also essential. If you’re unfamiliar with this concept, a call to action is a directive to your viewers to take a specific step. In this instance, you’ll ask readers to click the link to access your blog (or some other part of your site). Here are three examples of this:
Pro Tip: Put an enticement in your blog articles to make them more appealing. It could be a free checklist, worksheet, or to-do checklist that complements your post. People are more likely to visit your blog and share your content if you provide an excellent freebie. To simplify the process, I’ve put together a guide for free, “100 Lead Magnet Ideas.” Click the button below to download the guide.
4. GIVE BACK THE LOVE
Instagram is a social network, so it’s crucial to interact with others. Find others in your field and show them a hug. Comment on their posts with genuineness, like their pictures, and connect with their tales. Be sure to respond to users who leave comments on your profile. If you’re constantly engaging on Instagram with other users, users begin to recognize you and your name.
5. RELEVANT TO YOUR BLOG ON INSTAGRAM
We discussed this in a bit more detail, but ensuring that your Instagram is as consistent as your website is crucial. Instead of posting pictures of your pets or vacation, ensure that the content you post is in line with your brand. If you own a food-related blog, share photos of organic food items or your favorite recipes. In this way, you’ll build an audience who will not just love your Instagram but also enjoy your blog posts. Here are two instances: Best of Vegan and Vegan Bowls(tm). These two Instagram accounts will remain true to their brand.
6. UTILIZE HASHTAGS
Hashtags are an excellent method of introducing your Instagram to potential followers. When you upload a brand new photo, include a few hashtags in the caption. One mistake that many people make is selecting highly well-known hashtags. If a hashtag is repeated millions of times, you can be sure your article will get missed in the noise. Make sure to choose hashtags that are less popular and more specific. Here are some examples:
7. PROMOTE YOUR BLOG
Another method of growing your blog’s reach via Instagram is to promote your most recent article, free source, an interview, or any other content posted on your website. You don’t want to bug your followers, but if you publish new content or share stories regularly throughout the day, you’ll be able to promote your blog without appearing like a spammer.
8. POST CONSISTENTLY
The last tip for expanding your blog via Instagram is to keep posting regularly. If you post at least once daily, the public will begin to recognize your blog’s name. Additionally, making graphics need not be difficult. If you’re an avid Canva user, you’ll be able to get hundreds of Instagram templates. Further, you can reduce them by selecting templates that align with your brand’s colors, your business or a particular event, holiday, etc.
Growing your blog via Instagram does not have to be complicated. If you design a strategically-designed profile, add the URL of your blog, use hashtags, and consistently post, it is easy to send traffic to your site. Additionally, it’s a fantastic method to build your brand and be recognized as an expert in your field while simultaneously time. I hope you find this helpful article and am looking forward to getting going.
P.S. Don’t forget to download my free guide, “100 Lead Magnet Ideas.” Adding the lead magnets to your articles will make them irresistible and attract more readers to return to your blog. Click here to download it.