Have you heard of home staging? Although it seems like a relatively recent real estate discipline, you should know that it is the old trick of preparing a home to get much more out of it for the sale.
Next, we tell you which home staging techniques help real estate advisors sell homes quickly, without having to lower the price.
Home staging: 10 keys to accelerate the sale of an apartment
1. Paint the walls
It sounds very typical, but it really works. Detects if the walls of the home have scratches or chips. See if they need a coat of paint to make them look clean and like new.
As for color, it is best to always recommend applying neutral colors on the walls (white, gray, beige…). Painting them a dark or strong color can be a disadvantage for potential buyers.
2. Carry out small repairs or renovations
As far as possible, you should try to ensure that the home for sale does not have visible imperfections: cracks or holes in the walls, rusty faucets, light bulbs that do not work broken tiles.
Repairing these small defects will make a very good impression on buyers. The home will appear cared for and perfectly maintained by its previous owners.
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3. Go for depersonalization
This is the most important aspect of home staging. Depersonalization is a technique that helps the potential buyer imagine they are living in the property.
The home should never contain photographs of the previous owners, magnets on the refrigerator, visible clothes, toothbrushes or personal or religious objects.
By applying this change, potential buyers will be able to visualize themselves living there, which will allow them to better connect with the property and increase their interest in the purchase.
4. Neutral tones, always
Going neutral is key in home staging. This technique is related to the previous point. And in the end, it is about creating a generic staging so that the home is attractive to a greater number of potential buyers.
Remember: on walls, furniture, curtains or textiles, always neutral or soft tones. It is essential to try to avoid strong colors such as red, fuchsia pink, orange or other excessively striking shades.
5. Place basic furniture to save space
What sells are the large spaces. If the home has a lot of furniture that is also outdated or damaged, it is best to get rid of it.
Buyers look for open, diaphanous, and walkable spaces. Don’t hesitate to apply this technique to sell real estate if you want to help them visualize themselves living there.
6. Sort and clean thoroughly
The idea is to make the best possible impression, so the home must always be perfectly clean and tidy. To achieve a professional result, it may be recommended to hire a home cleaning service. Visitors will notice it, a lot!
7. Let light enter spaces
A dark home does not look the same as one with light and buyers give great importance to this aspect when purchasing a property.
For this reason, you should encourage the entry of light into the home, placing light curtains, raising the blinds during visits or turning on all the lights in the house, including the lamps.
8. Apply fresh aromas before visiting
The home can be aromatized with fresh smells to generate a good feeling for potential buyers. A good practice is to place aroma plugs or stick air fresheners distributed throughout the house. Of course, in a subtle way, always choosing soft scents.
9. A little green never hurts
Placing some decorative plants or flowers can be a very good choice, since they will bring freshness and color to the home.
However, to organize the perfect visit, you must try not to saturate the environment. It is only advisable to add plants or flowers in the most visible areas, such as the living room.
10. Enhance the most attractive spaces in the home
Detect which spaces in the home are the most attractive and tell the seller what the keys could be to enhance them: Renew the furniture or carry out more specific repairs and renovations.
Depending on the condition of the home, as a real estate advisor with knowledge of home staging you will be able to advise on the preparation of the home to begin the sales process. In most cases, it will be enough to apply some recommendations and you will be able to help you sell your property without having to lower the price.
