Keeping up with Instagram and other social media trends can be tricky for businesses. However, one thing that is more consistent than not is the importance of reaching as many people as possible. The more followers you have on any given social media platform, the more people you’ll reach when you post content. That being said, it can be difficult to compete in a market where everyone is scrambling for followers.
Fortunately, there are some ways to help improve your chances of gaining new female Instagram followers. Instagram is one of the most popular social media platforms right now, particularly among younger users. According to VENDERS, nearly half (45%) of internet users between the ages of 18 and 24 years old use Instagram at least once a month as of January 2017. With so many people using this platform on a regular basis, it’s important that your business keeps up with its changing trends and continues growing your audience.
Be Consistent
It may seem obvious, but if you want to build a following on any social media platform, it’s important to be consistent. If you post once a month, you’re unlikely to gain a large following. If your business is more seasonal, like swimwear companies in the summer or winter clothing brands in the fall, try to post more frequently when your audience is most engaged with your products. Keep in mind that the more frequently you post, the higher the chances are that people will unfollow you. It’s important to find a happy medium between posting too much and not enough. Posting at least once a week is a great place to start.
Make Quality Content
Before you can even begin to think about growing your followers, you need to think about the content you’re posting. You can post as often as you’d like, but if your content isn’t engaging or relevant to your audience, it’s unlikely that you’ll gain any new followers. Quality content can be anything from an image to a video. It really depends on which social media platforms you’re using. Instagram, for example, is mostly visual. That means high-quality images are likely the best content type for this platform.
Use Paid Ads
While paid ads don’t grow your followers directly, they can help you increase your reach. Paid ads are posts that you pay to appear in front of a targeted audience. If you’re trying to grow your Instagram following, this is a great place to start. When you use paid ads, you’re not just hoping that people will find your post organically. Rather, you’re targeting certain demographics with your ads directly. This can help your ads stand out from the crowd, and it can help you reach a larger audience much faster.
Brand Partnerships
Brand partnerships are when two brands work together to promote each other. For example, you might do a collaboration with another Instagram account that has a similar following to yours. You can promote each other’s content in your own feed and vice versa. This can help you gain a larger following by working together with another account that has a similar audience. Keep in mind that it’s important to choose a brand partnership partner wisely. Make sure that your target audience is likely to engage with the other brand’s followers. This can help both of your Instagram accounts grow by bringing new followers to both of your accounts.
Ask Your Audience
If you’re struggling to come up with quality content ideas, you can always ask your audience what they want to see. You can conduct an online poll or poll your followers on social media. You can also use social media to ask your followers what type of content they’d like to see. This can help you come up with new and interesting content to post on your Instagram account. Plus, it shows your followers that you care about their interests and desires. It can help you engage with your audience on a more personal level.
Conclusion
Instagram is a great platform to grow your business in more ways than one. Not only does it help you reach more potential customers, but it also helps your business reach a more diverse audience. If you’re trying to grow your Instagram following, it’s important to be consistent. You also need to focus on creating quality content that your audience wants to see. You can also use paid ads to help boost your reach. You can also partner with another brand on Instagram to help each of your accounts grow. Finally, you can ask your audience what type of content they’d like to see from your account.
