Storefront signs and banner printing services are remarkably effective promotional tools. They encourage passers-by to walk inside stores and check out their products and offerings. But, not all storefront banners attract public attention. If your banner is too small, it won’t be visible to too many people. If it’s too big, it might resemble a billboard and get lost in the crowd.
Currently, there are 340,000+ billboards installed all across the country. All these large signs are competing for consumer attention. Small business owners typically can’t afford such large billboards. So, they stick to smaller banners which in return bring their brands great success and recognition. But, picking banners of the right size is very important.
What Should Be the Sizes of Your Promotional Banners?
Top providers of banner printing services offer banners of all sizes. You’ll get to choose from the following sizes (W X H):
- 3 feet x 2 feet
- 2 feet x 3 feet
- 2 feet x 4 feet
- 3 feet x 4 feet
- 3 feet x 6 feet
- 4 feet x 6 feet
- 4 feet x 8 feet
- 4 feet x 10 feet
- 6 feet x 8 feet
- 6 feet x 10 feet
Banners between the sizes of 3 x 2 feet & 3 x 6 feet are ideal for small-scale uses. You can use them to create small storefront banners that display only basic details like store name, open/closing time, etc. If you plan to place your banners in high-traffic areas, go for slightly bigger sizes. A 4 feet x 10 feet banner will attract a lot of public attention in crowded areas.
The Sizes of Your Design Elements
The sizes & shapes of the design elements on your banners will also determine their size. How big do you need your brand logo to be? How big should be the text on your banners? Typically, banner designers use text that’s at least 2 inches tall to ensure easy readability. Banners with such large texts can be seen from 60 feet away.
- Assess how many lines of text your banner should have. Dedicate 2 inches of space to each letter.
- Assess how big your brand logos, name, and other design elements need to be visible from long distances.
- Leave enough whitespace to separate each line/block of text. Also, leave free space for background images or graphics on the banners.
Use these pointers to determine the right sizes for your banners. Don’t compromise on the legibility of your banners. Your banner will get no more than 7 to 10 seconds to create impressions on target audiences. Make sure audiences can read your brand or product’s key highlights on your banners within this short period.
Check Local Restrictions Regarding Banner Sizes
Before ordering a large 6 feet x 10 feet banner, check your local and state zoning laws regarding banner sizes. In some neighborhoods, large banners are not allowed. You may even require special permits to install your banners in certain locations. Verify these size-related details before ordering your custom banner signs.