If you are running a small business in Newark, NJ, you may wonder why you need to bother about user experience. The truth is user experience is the key to conversions; a superlative UX will make way for more conversions.
It’s not enough to create an attractive feature-rich website only. It’s important to create a quality user experience, so visitors are convinced and persuaded to make purchases. This is why hiring professionals to take care of user experience elements in the site makes sense.
Know how UX impacts sales:
When any user lands on your website, he has an experience; the kind of experience he has will impact his decision to buy from you or not. Conversions happen when you can make them do what you need them to do. The aesthetic value of a website is important, alright, but it’s just one element in the complete user experience.
A well-designed, pleasing website will create a good first impression, but if it’s hard to navigate, users will be left confused and frustrated. For instance, if online forms don’t work or the users are unable to locate a product, they won’t feel like sticking around on the site for long.
Hiring a leading “SEO near me” in Newark may be a good idea because these professionals know what it takes to offer users a satisfying shopping experience. Here are some steps that they take to enhance your users’ overall experience:
- Adding videos to the landing pages can be a good way to attract visitors, especially those who aren’t fond of reading a whole lot of text. Landing pages act as sales pages which are designed to make visitors click on the CTAs (calls to action). Excess text is boring and arduous for most people because it takes up a lot of time and effort. However, if your SEO experts could add videos, these could boost conversion rates significantly. Videos can communicate messages to viewers seamlessly.
- Placing CTAs in the right position can make a world of difference in conversions. An SEO in Newark, NJ, will ensure that CTAs on the site are easy to spot and click on. Pages are made to sell products, signups, or subscriptions; CTAs are crucial for conversions and need to be placed just in the right places. Do you know that most users will read only the text above the fold? This clearly means that if the CTAs are not visible above the fold, they will be missed.
- The loading speed must be optimum for keeping visitors on the site. If the site speed is slow, you can be sure your visitors will abandon the site and move to faster-loading websites. Studies show that almost 40% of shoppers won’t wait more than 3 seconds for a web page to load! When your website takes more time than this, your leads will automatically disappear. Companies like Long Island web design work hard to ensure that your site loads quickly using tools for this purpose.
- Free shipping can work wonders when it comes to boosting conversions for your small business. These are little elements that SEO companies add to the site to tempt shoppers. It’s like an extra push to make them buy products from you, especially when you run an eCommerce store.
For all these tips and tricks, it’s important to sign up with top-of-the-line SEO agencies who can guide you to offer a superior UX to increase conversions.